Can I offer a freebie or lead magnet to gather client leads onto a mailing list?
Of course!
- First, create your free offerings in the Offers section. This could be a digital product such as an ebook, a discovery coaching session, or a short course. Feel free to create more than one. Set the price to $0
- Then add a link to your free item wherever you’d like to offer the lead magnet and where you get traffic. For instance, your Instagram or Facebook, or your website. You can get the link by clicking on My Store Preview in the left hand menu under My Store. Then open up the offer you’d like to promote, and copy the URL from the top address bar.
- You can also add a link to your entire Public Store. This works great as your link-in-bio on Instagram. It should also be a prominent link on your website. Get the link from the My Store Link in the side menu under My Store.
Great job on thinking about the entire funnel when it comes to finding clients. Your freebie/lead magnet will be a great way to build trust and nurture an ongoing relationship with potential clients.