How to suggest a new package or course to an existing client

You’ve finished a package with a client and you want to suggest the next thing. Maybe it’s another coaching package. Maybe it’s a course you’ve built. Maybe it’s a digital product or a service. LCH makes this easy because everything you sell lives in one place (your store) and your client can already access it from their portal.

Here’s how to do it well.

The simple version: just mention the name

Because all your offers live in your Public Store, and your client has full access to it from their portal, you don’t need to send links or instructions. Just mention the offer by name in an in-app message:

“Hey, you’ve finished out the six sessions and you’ve been crushing the visibility work. The Leadership Voice course might be the next thing for you, it picks up exactly where we left off. Take a peek in your portal when you have a moment.”

The client opens their portal, sees the course in your store, and can enroll directly. No friction.

Or send the direct link

Every offer has its own link that points straight to it (it looks like shop.lifecoachhub.com/your-name/the-offer). There are two easy ways to copy it:

From the offer’s own page. Each offer type has its own page (your coaching packages, session types, courses, and digital products each live on their own page). Open the page for the type you’re suggesting, find the item in the table, open its actions menu, and click “Copy URL.” You’ll see a “URL copied to clipboard!” confirmation.

From your public store. Open your store, click into the item you want, and copy the link straight from your browser’s address bar.

Either way you get the same direct link. Paste it wherever you’re reaching the client: an LCH message, an email, or a text. They land right on that one item, ready to enroll or buy.

When to suggest

Timing matters more than the suggestion itself. Some windows that work well:

• In the final session of a package, as part of the natural “what’s next” conversation
• A week after the package ends, in a check-in message asking how things are going
• At a natural breakthrough moment mid-package (“we should make sure we have a way to keep building on this after this round”)
• When the client themselves brings up a new topic that another offer addresses

Don’t suggest something when the client is mid-engagement with their current package. They’re not ready to think about what’s next. Wait for the natural break.

How to make the suggestion land

A few small things make this conversation feel like coaching rather than selling:

Tie it to specific work you did together. Don’t just say “I have a course you might like.” Say “based on the X work we did, the Y course is a natural next step because [specific reason].”

Make it easy to say no. Frame it as a suggestion, not a pitch. “Worth a look” or “might be a fit” leaves space for the client to decline without awkwardness.

Don’t follow up obsessively. One mention is enough. If they don’t act, drop it. If it’s right for them, they’ll come back to it.

Use their progress to anchor the suggestion. If they finished a package and accomplished real things, name those things first. The suggestion lands much warmer when the client feels seen.

What lives in the store that you might suggest

LCH lets you sell several things in your store:

• Coaching packages (additional sessions, bigger commitments)
• Courses (drip-content programs they can work through)
• Digital products (workbooks, assessments, audio meditations)
• Services (one-off offerings like a strategy day or an assessment)
• Bundles (combinations of the above)

You can also create sliding-scale or discounted offers if you want to offer a returning client a “loyalty” rate on the next package.

Final takeaway

The next-step suggestion is one of the highest-leverage messages you can send. The client already trusts you. They already know your work. They’re already in your portal. All you have to do is mention the right thing at the right moment. The system carries the rest.

This is the end of the Coaching Client Journey series. From here, you and your client just keep going.

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