What is a bundle? (The simple way to turn a $19 buyer into a coaching client)

Most people won’t buy a $1,500 coaching package from someone they found yesterday. That’s not a “no.” It’s a “not yet.”

But they’ll happily buy a $19 workbook. And if that workbook comes with a free session with you? Now they’ve met you, they’ve felt what it’s like to work with you, and that $1,500 package suddenly feels like the obvious next step.

That’s a bundle: a few of your offers sold together, for one price.

Bundles do two jobs

1. They turn buyers into clients. Pair something small with time with you. A low-cost guide plus a free discovery call. A mini course plus one session. Your buyer gets a quick win and a real conversation, and you get a warm prospect who already trusts you.

2. They make every sale bigger. Someone about to buy one session will often buy three sessions plus a workbook if it’s a better deal. You earn more from each sale, and your client gets more support, which means better results.

Bundle recipes you can copy

• The Starter Kit: goal-setting workbook + free 30-minute discovery call
• The Confidence Reset: 3 sessions + a confidence journal + a reflection worksheet
• The Clarity Intensive: 2 sessions + a values course
• The Course Plus: your self-paced course + 2 one-to-one sessions to put it into practice

Make your bundle sell

• Let the savings show. LCH Core adds up what everything costs on its own and shows the discount on your bundle’s page for you
• Give it a great name. “The Confidence Reset” sells. “Bundle 1” doesn’t
• Build it a sales page. Open the full designer and add testimonials and an FAQ. See How do I build a sales page that sells my coaching offer?
• Suggest what’s next. Each bundle has a thank-you email, and you can add another offer to suggest at the end of it
• Share the bundle’s own link. One link straight to the bundle works better than sending people to your whole store

How to create a bundle

1. In the left menu, click Offers, then Bundles.
2. Give your bundle a name and click Save & Continue.
3. Choose what goes in it: coaching sessions, packages, digital products, courses and more.
4. Set your price, or make it free. You’ll see the bundle’s total value as a guide.
5. Add your listing title, a short description and a store thumbnail.
6. Click Save Offer.

Your bundle shows up in your Public Store, ready to share. When someone buys, LCH Core delivers everything in it for you.