How do I create a course I can sell? (Teach it once, sell it again and again)

You’ve probably explained the same thing to 20 different clients. How to set a boundary. How to find your values. How to stop people-pleasing.

What if you explained it once, really well, and got paid every time someone learned it?

That’s a course. And it’s one of the best ways to grow beyond the hours in your week.

Pick the type that fits

When you create a course, you choose one of three types:

• Self paced course: people join anytime and get everything at once. Great for passive income and evergreen programs
• Drip Course: lessons arrive on a schedule you set. Perfect for 30-day challenges and habit-building, where pacing is the point
• Live course/event: fixed start dates and live sessions. Great for cohorts, workshops and group programs

Four ways a course grows your coaching

• Passive income. A self-paced course sells while you’re coaching someone else
• A way in for new clients. A free mini course is a great lead magnet. It shows people how you teach, and they finish it wanting more of you
• A bigger package. Pair your course with a few one-to-one sessions in a bundle. Clients get the learning and the support to use it
• A launch moment. A start date plus a launch coupon gives people a reason to join now

Not sure what to teach?

Look at what you repeat most in sessions. The thing you could explain in your sleep is usually the thing people will pay to learn.

How to create a course

1. In the left menu, click Offers, then Course Creator.
2. Click Create New and pick your course type.
3. Add your details and price, then add your content. See How do I create course content?
4. Give it a sales page that shows who it’s for and what changes for them.

When someone buys, they get their own course space where they can work through it and stay in touch with you. Learn more in How do courses on Life Coach Hub work?