How to use lead magnets to attract coaching clients

A lead magnet is a free, useful something you give away in exchange for an email address. It’s the cleanest way to fill your coaching funnel because it does the qualifying for you. The people who download a lead magnet about overcoming burnout are people interested in working with a burnout coach. You just have to be the coach holding the door open.

Here’s how to use them inside LCH Core.

What makes a good lead magnet for coaches

The best lead magnets solve a small, specific problem your ideal client is searching for right now. Big enough to be useful. Small enough to consume in 15 minutes. And clearly tied to the bigger coaching work you do.

Good lead magnet formats for coaches:

• A short self-assessment: “Are you a burned-out high performer? 12 questions to find out”
• A mini-guide: “5 questions to ask yourself before your next career move”
• A template or worksheet: “The weekly reflection worksheet I use with every client”
• A short audio meditation or visualization: 5-10 minutes, recorded once, reused forever
• A free intro session offer: 20 or 30 minutes, free, no pressure (the lowest-effort lead magnet of all)

The format matters less than the relevance. If you serve corporate women in their 40s navigating menopause and career, a 20-page PDF about something else doesn’t help.

How to create a lead magnet in LCH Core

Lead magnets in LCH Core are just free items in your Public Store.

The fastest path:

1. Go to your Public Store setup
2. Create a new offer
3. Set the price to $0
4. Upload your PDF, audio, or video, OR link to a free intro session
5. Write a short, benefits-led description
6. Save

That’s it. Your lead magnet is now live in your store with its own dedicated URL.

How to share it

This is where most coaches drop the ball: they create the lead magnet, then never tell anyone about it. Every offer in your store has its own URL. Use it everywhere:

• Pin a social post linking to it
• Add the link to your Instagram or LinkedIn bio
• Mention it in your email signature
• Include it in a podcast episode description if you guest
• Share it at the bottom of every blog post you write
• Add it to your speaking bio when you’re invited to speak

Each placement is a quiet, ongoing fishing line in the water.

What happens after they grab it

When someone downloads your free lead magnet, they enter your client database as a Prospect. You’ll get their name and email. From there, you can:

• Message them with a follow-up
• Gift them a discovery call
• Send them a Welcome Package to start them on a free trial relationship
• Just let them sit in your database to be re-engaged later

For details on what to do with prospects after they land, see “How to convert a Prospect or Buyer into a coaching client”.

Final takeaway

Lead magnets do the early sorting for you. The right person trades their email for something useful, lands in your database tagged correctly, and now you’ve got a warm starting point instead of a cold inquiry. Set one up this week. Pin it to every surface you control. Then keep coaching.

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Next in the journey series: How to convert a Prospect or Buyer into a coaching client