How do I build a sales page that sells my coaching offer?

A great sales page is like having your best sales conversation on repeat, 24/7. Someone clicks your offer in your store, on your profile, or from a link you shared, and the page does the talking for you: who it’s for, what they get, why it works. Then it hands them a big, clear button to buy.

That’s why every offer in LCH Core comes with its own sales page, and you can design it any way you like.

You already have one (we built it for you)

As soon as you save the details of a new offer, LCH Core builds a sales page for it from your title, description, image, details and price. So even if you never touch it, your offer has a clean, working page.

[HEADING] Where to find your sales page

Every offer is set up in three steps: Details, Sales page and Checkout. (See How do I use the Offers Module to create things to sell?)

• New offer: fill in Details and click Save & continue. You land on Sales page.
• Existing offer: open the offer’s list (for example Offers › Packages), click the action menu next to it and choose Edit sales page.

Quick edit: write your description

1. On the Sales page step, click Click to edit description.
2. Type or paste your description. Use the formatting bar for bold, lists and links.
3. Click Save.

Go further: open the full designer

1. On the Sales page step, click Open full designer.
2. Add blocks from the Blocks panel on the left. Click any block on the page to change its settings on the right.
3. Use the Desktop, Tablet and Mobile buttons at the top to check each screen size. Most visitors are on a phone, so check Mobile!
4. Click Save sales page, then Back to return to your offer.

The blocks you can use

• Offer blocks fill in from your offer, so they never go out of date: title, short description, image, description, details, price and the buy button.
• Content blocks: headings, text, lists, images, video (YouTube, Vimeo, Loom and more), testimonial quotes, star ratings, feature boxes, FAQ accordions, buttons and banners.
• Layout blocks: sections with colored backgrounds, columns, cards, dividers and spacers.
• Trust blocks: a guarantee badge and a countdown timer.

Your buy button

Your buy button uses the CTA button label you choose in the Details step: Buy Now, Enroll, Book Now, Get Started or Join. To use your own words on the sales page, click the Offer Buy Button block and type in Button Text, for example “Yes, I’m ready!”

Clicking it takes people to your checkout. (To change how that looks, see How do I customize my checkout page?)

Share your page

On the Checkout step, click Copy URL to copy your offer’s link, or choose Copy URL from the action menu next to any offer. Then share it anywhere your people are.

Starting over

Reset to default on the Sales page step rebuilds the page from your offer details straight away. Your offer itself (price, files, sessions) isn’t affected.

What makes a great sales page

You don’t need to be a copywriter. Follow this order, top to bottom:

1. A headline that names their problem, like “Feeling stuck in a career that drains you?”
2. Who it’s for: a list of 3 to 5 “This is for you if…” points.
3. What they get: feature boxes or a list. Keep Offer Details on the page so it’s always accurate.
4. Show yourself: a short video or a friendly photo builds trust fast.
5. Proof: two or three client testimonials. (Need some? See How do I start getting reviews?)
6. Clear price and button, in a colorful section so they stand out.
7. Remove the risk with a guarantee, if you offer one.
8. Answer questions with an FAQ accordion.
9. Real urgency only: a countdown if there’s a true deadline.

Then check it on Mobile, click Save sales page, and share your link!

Read more

• How do I create a coaching package or single session I can sell to clients?
• How do I customize my checkout page?
• How Your Public Store Helps Prospects Find and Buy Your Coaching Offers