How do I use the Offers Module to create things to sell?

Your Offers Module is where you create the different ways people can work with you.

This includes free lead magnets, discovery calls, coaching sessions, packages, digital products, courses, bundles, and coupons. It helps you move beyond only selling one-to-one sessions and gives you more ways to attract leads, convert prospects, and grow your coaching income.

Why the Offers Module matters

Most coaches need more than one offer.

A free discovery call is useful, but it is not the whole business. You may also want a lead magnet to grow your email list, a coaching package to sell a bigger transformation, a course for scalable income, or a bundle that gives clients more value.

The Offers Module helps you build that full offer suite in one place.

You can use it to:

• Get more leads with free downloads, quizzes, mini courses, or discovery calls
• Sell single sessions or coaching packages
• Create digital products like PDFs, videos, audio, or services
• Build courses that are instant, drip, or scheduled
• Bundle offers together to increase average order value
• Create coupons for promotions and discounts

What can I create in the Offers Module?

You can create several types of offers.

Lead magnets

Lead magnets are free offers you use to attract prospects.

Examples include:

• Free PDF
• Checklist
• Quiz
• Mini course
• Challenge series
• Free discovery call
• Discovery kit

Lead magnets are useful because they help you grow your audience and bring people into your coaching world before they are ready to buy.

How to use one:

1. Create a free offer, such as a PDF, mini course, or free session.
2. Set the price to free.
3. Publish it to your public store.
4. Copy the offer URL.
5. Share it on your website, blog posts, social media, or email list.

Do not just create the lead magnet and leave it sitting in your store. Share the link anywhere prospects already find you.

Session types

Session types are the foundation of your booking system.

You need session types so prospects and clients can book time with you.

Examples include:

• Free discovery call
• 30-minute coaching session
• 60-minute coaching session
• VIP session
• Follow-up session

How to create a session type:

1. Go to Offers > Session Types.
2. Click Create New or edit an existing session type.
3. Add the name, description, length, and location.
4. Choose whether the session uses Zoom, phone, or another location.
5. Set booking rules, notice time, and buffers.
6. Choose where it appears: Public Booking Page, Public Store, Client Store, or direct link.
7. Publish the session.

You can also add a sales page to individual sessions if you want to promote a session on its own.

Coaching packages

Coaching packages let you bundle sessions together.

Instead of selling one call at a time, you can sell a stronger coaching outcome.

Examples include:

• 4-session starter package
• 8-week accountability package
• 12-session transformation package
• Career clarity package
• Business coaching intensive

How to create a package:

1. Go to Offers > Coaching Packages.
2. Click Create New.
3. Add the package title and description.
4. Choose which session types are included.
5. Set the number of sessions.
6. Add pricing and sales details.
7. Publish it to the public store, client store, or both.

Packages are one of the best ways to make your coaching feel more valuable and structured.

Digital products

Digital products let you sell downloadable resources or services.

Examples include:

• PDF guide
• Ebook
• Audio recording
• Single video
• Worksheet pack
• Website review
• In-home consultation
• Hypnosis session
• Reiki service

How to create a digital product:

1. Go to Offers > Digital Products.
2. Click Create New.
3. Add a strong title and description.
4. Upload the file or explain the service.
5. Add a good image.
6. Create a clear sales page.
7. Set the price.
8. Publish it to your store.

Digital products help you sell your expertise without needing every sale to become a live one-to-one session.

Courses

Courses help you turn your coaching method into a scalable offer.

You can create:

• Free mini courses
• Paid self-paced courses
• Drip courses
• Scheduled courses
• Challenge series
• Group learning programs

How to create a course:

1. Go to Offers > Courses.
2. Click Create New.
3. Choose the course type: instant access, drip, or scheduled.
4. Add your course content.
5. Add pricing, description, and image.
6. Publish the course.

Use instant access when clients should receive everything right away.

Use drip delivery when you want lessons released over time.

Use scheduled courses when the course happens on specific dates.

Bundles

Bundles let you combine multiple offers into one higher-value package.

They are useful for increasing average order value and giving clients a stronger reason to buy.

Examples include:

• PDF + 60-minute coaching session
• Mini course + worksheet
• Course + bonus resource
• Digital product + private call
• Discovery kit with several free resources

A smart strategy is to include a real coaching session in a bundle, not only a free discovery call. This lets someone who bought or downloaded a resource experience your coaching directly.

How to create a bundle:

1. Go to Offers > Bundles.
2. Click Create New.
3. Add the bundle title and description.
4. Choose which products or sessions are included.
5. Set the price.
6. Add a discount if you want.
7. Add a strong image and sales copy.
8. Publish the bundle.

LCH Core can calculate the discount compared to the total value of the included offers.

Coupons

Coupons let you create discounts for your offers.

You can create:

• Percentage discounts
• Fixed amount discounts
• Expiry dates
• Coupons for specific offers

How to create a coupon:

1. Go to Offers > Coupons.
2. Click Create New.
3. Choose percentage off or fixed amount off.
4. Set any expiry date.
5. Choose which offer the coupon applies to.
6. Save and share the coupon code.

Coupons are useful for launches, referrals, returning clients, seasonal promotions, or email subscriber bonuses.

Best way to start

If you are setting up your offers for the first time, start simple.

A strong first offer setup would be:

1. Free discovery call for prospects
2. Paid coaching session for one-off bookings
3. Coaching package for serious clients
4. Free lead magnet to grow your email list
5. Digital product or mini course for scalable income

You do not need to create everything at once.

Start with the offers that help people take the next step with you.

Where should I share my offers?

Once your offers are published, copy the offer URLs and share them anywhere prospects already find you.

Good places include:

• Website
• Blog articles
• Instagram bio
• Facebook page
• LinkedIn profile
• Email signature
• Newsletter
• Lead magnet follow-up emails
• LCH public store

Every offer link is a chance to turn interest into action.

Final takeaway

Your Offers Module helps you build a more profitable coaching business.

You can attract leads with free resources, book prospects with discovery calls, sell structured coaching packages, create scalable income with digital products and courses, and increase order value with bundles and coupons.

Instead of selling one thing one way, you can create multiple paths for people to discover you, buy from you, and keep working with you.