Who Are the Best Life Coaches on YouTube? Our Top 15 (Inspiration Guide)

When we have experienced something negative in the past, we might pull back on trusting people. As they say, once bitten, twice shy. But if we want to succeed in both our personal and professional lives, we need to learn when to trust and when to let go. When we limit ourselves and make life more difficult, we double our obstacles and struggles.

Life coaches are people we can trust when it comes to changing for the better. With the assistance of a life coach, you can set your own personal and professional goals and recognize your strengths. Whether you are a life coach seeking to up your marketing game, or a potential client wanting to get your life in gear and goals met, get ready to be inspired by this list of the 15 best life coaches on YouTube.

Key Takeaways

• Successful coaching channels give viewers a clear reason to return. A recognizable niche, recurring problems, useful formats, and a consistent coaching perspective make the channel easier to understand.
• YouTube content can serve different jobs in your coaching business. Some videos attract new viewers, others demonstrate your expertise, and others help interested prospects decide whether to take a next step.
• Views are not the only metric that matters for a coach. Reach and watch time matter, but inquiries, lead magnet downloads, discovery calls, and clients tell you whether visibility is contributing to the business.
• Every video needs a logical next step. That might be another video, a useful free resource, a discovery call, or a relevant coaching offer.
• Study successful coaches for patterns, not scripts. Their niches, content structures, recurring formats, trust signals, and calls to action are useful to analyze. Their voice and positioning should remain their own.

Who Are the Best Life Coaches on YouTube?

The best life coaches to watch on YouTube depend on what you want to learn, because coaching channels cover very different areas including personal development, career growth, relationships, finance, spirituality, leadership, habits, and high performance.

For coaches building their own channels, names such as Tom Bilyeu, Valorie Burton, Financial Coach Jess, Robin Sharma, Linda Raynier, Mel Robbins, and Brendon Burchard are also useful to study from a business perspective. Look beyond individual videos and examine how each creator establishes a recognizable subject area, gives viewers a reason to return, and turns expertise into repeatable content.

The 15 channels below offer different examples of those approaches.

Who Are 15 Life Coaches to Watch on YouTube?

1. Tom Bilyeu 

Tom Bilyeu is the co-founder and host of Impact Theory as well as the co-founder of the multibillion-dollar company Quest Nutrition. Through his videos, he ignites people’s passion and helps them put their ambitions into action.  As a viewer, you will learn how to strengthen your mentality, hone your leadership skills professionally and personally, and dig deep into your core to live your best life. 

His subscribers will attest to how much he has helped make a difference in their lives. He shares invaluable knowledge, which not only raises their level of life but also helps them develop self-awareness – one of the most important qualities in today’s fiercely competitive society. 

Tom provides plenty of useful advice to help you get back on track and become the best version of yourself, whether you’re feeling stuck in your current situation, finding it difficult to let go of previous mistakes, or simply having lost momentum toward your objectives. 

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He shares invaluable knowledge, which not only raises their level of life but also helps them develop self-awareness – one of the most important qualities in today’s fiercely competitive society. 

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2. Brian Johnson

Brian Johnson is the creator of Optimize and the Founder and CEO of Heroic. He enjoys learning, living, and helping others optimize their lives so that together, we may all change the world.

Did you know that the Latin word optimus, which means “the best,” is the root of the word optimize? Through Optimize, Brian aims to support people in becoming the best versions of themselves. He helps them discover what they truly value and see as a virtue. 

3. Lisa A. Romano

Success Mindset and Personal Development Coach Lisa A. Romano practices spiritual healing. Her life’s work is assisting others in healing old wounds so they can learn to accept themselves and, ultimately, live more spiritually fulfilling lives.  

We are intelligent people who repeatedly make bad decisions without realizing that our unconscious minds are still using our childhood survival techniques. Both a conscious and a spiritual journey are necessary for personal development. She can show you how to reach your wounded areas and direct you toward letting light and love heal you where it is most needed.

In order to help you level up in every aspect of your life, Lisa shares with you her transformational tools. She helps you become a magnet for genuine love and satisfying careers when you gain confidence in your skills, thinking, and decision-making process. You also become a positive role model. The question is, are you ready to level up?

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In order to help you level up in every aspect of your life, Lisa shares with you her transformational tools. She helps you become a magnet for genuine love and satisfying careers when you gain confidence in your skills, thinking, and decision-making process.

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4. Valorie Burton

Best-selling author, speaker, and life coach Valorie Burton is committed to assisting individuals in being unstoppable and unstuck in all facets of their lives. Her goal is to motivate people to have more fulfilling lives by using writing and public speaking as channels.

Valorie continually comes up with innovative concepts, creates evaluations, and shares positive psychology advice to inspire fresh ideas about how to improve the lives of women. 

You can expect to hear her lecture on a variety of subjects, including how positive psychology can make you more resilient, how to ask questions that will provide ground-breaking insights, how to combine job, family, and personal growth, and much more.

5. Leo Gura

Leo Gura, a life coach and the founder of Actualized.org, helps people find their purpose in life and stay on track to become world-class performers. The main goal of Actualized.org is to share a thorough understanding of reality, life, and the inner workings of the mind. He discusses difficult issues such as: 

• What is reality?
• What is consciousness? 
• Who is God? 
• What is the point of life?
• What exactly is joy? 
• How do I live the good life?
• How can I achieve success?

Leo has definitely cultivated an incredible understanding of life. What’s crazy is that we all have the ability to decide whether or not something will upset us or not. And yet, we seem to be pre-programmed to let it always hurt us anyways. His videos help you stop caring about what other people think, deal with toxic people, master your emotions, and much more. If you appreciate blunt honesty and straightforwardness, Leo is your best choice. 

6. Aaron Doughty

Aaron Doughty helps people raise their consciousness and supports them in harnessing the power of spirituality and self-discovery to create a life of purpose. In 2012, he underwent a spiritual awakening that fundamentally altered his life. After learning meditation, he began to doubt all of his preconceived notions about himself. Since then, he felt that it is his responsibility to help others realize that they are high-vibrational beings who are capable of letting go of their past suffering and unpleasant experiences.

Aaron creates content on a range of topics, including common consciousness, the Law of Attraction, philosophy, spirituality, psychology, and more. He strives to make spirituality both practical and relatable. He would definitely help you uplift your consciousness and vibration, the same as he does.

7. Shawnda – Life with Shawnda

Shawnda is an amazing life coach well-known for her YouTube channel, Life with Shawnda, which is well-liked for its content on dating and relationships, fashion, beauty, and lifestyle.

Shawnda is the author of three books: The Dating, Breaking the Man Code, and Getting Unstuck. She also publishes an advice column where her readers can submit letters for guidance on various dating and relationship concerns.

Her YouTube account, which she launched in 2009, has 124K followers and more than 18 million total views. Viewers can watch more than 1000 videos on her channel.

8. Financial Coach Jess

Financial Coach Jess is part of the list because, in addition to inspiring people to organize their finances, she also provides excellent advice on how to improve your financial coaching business, particularly when you’re just getting started.

By sharing money management skills, such as how to increase your savings or reduce your debt, Financial Coach Jess can assist you in achieving your financial objectives. She helps people understand the psychological and behavioral aspects of managing their finances. In order to develop a better attitude that results in improved financial habits, she can assist you in identifying the factors that influence your financial decisions.

9. Robin Sharma

Robin Sharma has been hailed as one of the world’s top leadership gurus and is regarded as one of the world’s top presenters on leadership and personal mastery. 

His videos have garnered millions of views and have so many tips and life-changing lessons in store for you, and it’s unbelievable you get all these for free.

According to Robin, consistency is the mother of mastery. Start your day by sweating. Start a journal to be aware of your goals and know yourself better. Plan the week every Sunday, and write it out. Go the extra mile, deliver more than expected, and become indispensable. Schedule 60 minutes a day for learning. Lastly, spend time in silence, solitude, and stillness, just thinking. Ideation without execution is nothing more than delusion. 

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Consistency is the mother of mastery.

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These are a few lessons you can learn in just one video; imagine all the secrets of life you can have at the tip of your fingers!

10. Evan Carmichael

Evan Carmichael founded and then sold a biotech software company at the age of 19. He raised $500k to $15M as a venture capitalist at the age of 22. Today, he talks internationally, has written 4 books, and operates a YouTube channel for business owners with over 2 million subscribers. 

Evan has but one thing on his mind – resolving the untapped human potential. Among the many lessons you can learn, he believes that setting an example of success can help your business expand the fastest. Find someone who has achieved your goal, follow their lead, and modify it for your own circumstances. Everything he learns, everything he knows, he compiles into treasures of information that you can find on his channel.

11. Linda Raynier

As a career strategist, speaker, and intuitive purpose coach, Linda Raynier helps people in:

• enhancing their individual brand in the workplace and market,
• making smooth job changes after leaving a certain industry or profession,
• building effective connections with hiring managers, bosses, and coworkers, and
• updating their job search tactics, interviewing techniques, and CV to apply to their desired job posts. 

But more than that, she sheds light on the importance of being your 100% authentic self. She is particularly passionate about helping career-focused people in standing out from the crowd. She shows all viewers how to build their own strong brands and be recognized as industry leaders. 

If you have the desire, passion, and vision to succeed in your job, Linda shares practical, useful, and heart-centered advice to get you going. 

12. Aileen Xu

Aileen Xu is definitely one of the top life coaches on YouTube; she describes herself as an “artist of life” and is the motivational force behind the well-liked YouTube channel “Lavendaire.” Aileen, a TEDx speaker, has written a workbook with the same name.

Her YouTube channel serves as a resource for information on lifestyle planning, personal development, and maintaining an open mind. She imparts her wisdom and inspiration to leading a fulfilling life.

Aileen regularly uploads new content to her channel, covering a wide range of subjects such as relationship anxieties, self-care, healthy habits, getting motivated, accepting life changes, self-discovery and healing, avoiding burnout from productivity, having open conversations, relaxation sound therapy, cool lifestyle advice, and many others.

13. Bernadette Logue – The Daily Positive

Apart from being a transformation life coach, Bernadette Logue is also an author and the founder of The Daily Positive which aims to give both free information and premium education to the global community so people can learn to master their minds, adopt conscious living, and align their souls.

Bernadette, or B as she’d you like to go by, is not your typical life coach. She is a trailblazer who lives on the edge and practices what she preaches, walks the talk!

Throughout her life, she had to go deep in order to pursue her soul’s journey. She knows what it takes to surrender, to go with the flow, and most importantly, how to fearlessly say goodbye to life as you know it in order to usher in the life you know is possible. She did this by leaving her hometown, friends, family, work, and selling her home and everything she possessed. 

Now, do you really want to know what it means to be positive? Trust that B can coach you to the answer.

14. Melanie Robbins

American attorney Melanie Robbins also works as a television broadcaster, author, and motivational coach and speaker. Mel is well-known for her TEDx lecture, “How to Stop Screwing Yourself Over”; her books, The 5 Second Rule and The High 5 Habit; and her coverage of the George Zimmerman trial for CNN.

But for many years, Mel Robbins spent years talking badly about herself, allowing people-pleasing, perfectionism, anxiety, and other self-destructive behaviors to take over her until she could not recognize herself. Are you wondering how such a high-profile individual survived this?

If you can relate, then you know it’s draining. You probably never gave yourself a break. And to top it all off, you keep questioning and doubting yourself. You simply can’t achieve your goals, and despite the passage of time, you remain unaware of what is preventing you. If you’re tired of feeling so down, she can walk you through the process of reinvention. 

If you believe that it is difficult to achieve your goals at your job, at home, and in your relationships, remember that it is not. You simply need to know how, and she is eager to tell you all about it.

15. Brendon Burchard  

Brendon Burchard is the #1 high-performance coach in the world. He’s also a three-time New York Times bestselling author and one of the most listened-to, cited, and admired motivational speakers in history.

Many people can give you advice, but Brendon provides world-class training in marketing and motivation, and he has used the same techniques to develop a successful 8-figure business with low overhead, high-profit margins, and a luxurious lifestyle. The best thing about him is that he has a caring, generous heart and a desire to share his knowledge with others so they can improve their lives and change the world for the better!

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Many people can give you advice, but Brendon provides world-class training in marketing and motivation, and he has used the same techniques to develop a successful 8-figure business with low overhead, high-profit margins, and a luxurious lifestyle.

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What Can Coaches Learn From Successful Coaching Channels on YouTube?

Successful coaching channels tend to make five things easy to understand: who the content is for, what change it promises, how the ideas are delivered, why the viewer should trust the creator, and what the viewer can do next.

Think of that as:

Niche → Promise → Format → Trust → Next Step

Start with niche. Financial Coach Jess does not need to compete with every personal development creator on YouTube because financial coaching gives the content a defined territory. Linda Raynier’s career focus creates a similarly recognizable context.

Then look at the promise. What recurring result does someone expect from watching? It might be making better career decisions, improving financial habits, becoming more productive, developing leadership skills, or handling relationships differently.

Next comes format. A coach does not need a completely new concept every week. You might repeatedly use question-and-answer videos, mistake breakdowns, client scenarios, step-by-step frameworks, short teaching videos, or longer conversations.

Then comes trust. This is where the viewer sees how you think. Instead of simply saying, “Be more confident,” a confidence coach could break down what happens before a client avoids a difficult conversation, what the client typically does, and what to practice instead. Specificity demonstrates far more about the coach’s method than motivational statements alone.

Finally, give the viewer a next step. That could be another closely related video, a worksheet, a guide, a discovery call, or an offer that genuinely matches the problem covered in the video.

YouTube itself advises creators to focus on what their audience wants to watch rather than trying to satisfy a particular video format or imagined algorithm. Its search and discovery systems consider viewer interests, video performance, and personalization when matching videos with viewers. YouTube’s Search and Discovery guidance

That makes the framework useful for more than branding. It forces you to ask the business question that matters: Would the right potential client immediately understand why this channel is relevant to them?

How Do You Choose YouTube Topics That Can Attract Coaching Clients?

Choose YouTube topics by giving each video one of three jobs: Discovery, Authority, or Conversion.

Discovery content starts with a problem your ideal client already recognizes. A career coach might create videos around “How Do I Know If It’s Time to Change Careers?” or “Why Do I Keep Freezing in Job Interviews?” These videos give people a way to discover the coach through a problem they are already trying to solve.

Authority content shows how you approach that problem. The same career coach might explain a three-part decision process for separating a bad week at work from a genuine career mismatch. A relationship coach could break down a recurring dating pattern and show the questions they use to examine it.

Conversion content answers the questions someone asks when they are already considering help. “What Happens in a Career Coaching Session?” and “When Is Relationship Coaching Worth Considering?” are very different from broad motivational videos. They help a warmer viewer understand the coaching process.

A useful monthly mix might look like this:

• Two videos answering specific problems potential clients search for
• One video teaching a framework or method you regularly use
• One video answering a question someone might ask before hiring a coach

You do not need an equal split. If your channel is new, discovery content may deserve more attention because nobody can consider working with you if they never encounter you.

YouTube is only one discovery surface. A free life coach directory listing gives people another way to find and learn about you when they are actively looking for coaching support. Use the same clear niche language across both so someone who encounters you in two places immediately recognizes what you do.

Why stop at YouTube?

The inspiration doesn’t stop at YouTube. Coaches are all over social media. If you’re a fan of images more than videos, check out the best life coaches on Instagram for another hit of motivation adrenaline!

How Do You Start a YouTube Channel as a Life Coach?

At the core, all life coaches aim to help people realize their potential and live their best lives. If you are a life coach thinking of starting your own channel to touch more lives, I have a few tips for you. 

• Establish your own brand. People should be able to tell right away what your channel is about when hearing or seeing your channel name and display photos.
• Create a unique narrative that you want your channel to communicate. A channel with a consistent, well-defined programming vision will draw viewers back.
• Write a keyword-optimized title, description, and tags. 
• Build a social media presence to promote your channel.

And that’s it, you’re ready to go!

What Should a Coach Ask Viewers to Do After Watching a Video?

A coaching video should give an interested viewer one logical next step that matches how ready they are to engage with you.

The simplest path is:

Video → Next Step → Contact → Conversation → Coaching Offer

The mistake is assuming every viewer belongs at the final stage.

Someone who has just discovered you through a video about career burnout may not be ready to schedule coaching. Asking them to download a short career audit or decision worksheet is a smaller, more natural commitment.

Someone watching “What Happens During a Career Coaching Session?” is showing different intent. A discovery call could be entirely appropriate because the topic itself suggests that the viewer is exploring coaching.

Match the call to action to the video:

• Early interest: Watch another related video.
• Problem-aware: Download a checklist, worksheet, assessment, or guide.
• Solution-aware: Read more about your coaching process or approach.
• Coach-aware: Book a discovery conversation.
• Offer-aware: Review the relevant coaching package, course, or digital product.

This also prevents a common content problem: publishing useful videos that lead nowhere. A viewer may appreciate your advice, close YouTube, and never encounter you again.

If you use LCH Core, lead magnets can provide that low-commitment step, while a Public Booking Page can give warmer prospects a direct route to a conversation. LCH’s guide to using lead magnets to attract coaching clients explains how free resources can be used as an entry point, while its guide to placing LCH Core links specifically includes YouTube descriptions as a place to put a relevant offer link.

Keep the choice simple. If a video teaches five questions to ask before changing careers, link to the career decision worksheet mentioned in the video. Do not send the viewer to a page containing twelve unrelated offers and expect them to work out what comes next.

How Do You Know Whether Your Coaching YouTube Channel Is Working?

A coaching YouTube channel is working when it reaches relevant people, holds their attention, produces meaningful next steps, and eventually contributes to business results.

Use a four-part scorecard:

1. Reach: Are the right people finding you?

Look at which videos receive impressions and views, where viewers find them, and which topics consistently bring new people into the channel.

2. Attention: Do they stay?

A click is not enough. Look at watch time, average view duration, and audience retention to see whether the video delivers on the expectation created by its title and opening.

YouTube Studio provides metrics including impressions, impressions click-through rate, views, watch time, average view duration, and audience data. YouTube’s official Analytics guide

3. Intent: Do viewers take another step?

Track actions that suggest more than passive viewing. Depending on the video, that might mean clicking through to another resource, downloading a lead magnet, visiting your website, or booking a discovery call.

4. Business result: Does attention become opportunity?

Track inquiries, consultations, qualified prospects, and clients that originated from YouTube. Ask new prospects how they found you instead of assuming the source.

This is especially useful for niche coaches because raw subscriber numbers can hide what is actually happening.

Imagine two coaches. One receives 20,000 views from broad motivational videos but generates no inquiries. Another receives 2,000 views from highly specific leadership videos and generates four conversations with managers looking for executive coaching.

The smaller channel may be doing a more useful job for the coaching business.

Review these four areas together once a month. If reach is weak, examine topics and packaging. If people click but leave quickly, examine whether the opening delivers what the title promised. If people watch but never move further, examine the next step. If you get inquiries but few suitable prospects, your content may be attracting the wrong audience or creating the wrong expectation.

That gives you something far more useful than “I need more subscribers.” It tells you where the path is breaking.

What Should You Copy From Successful Coaching Channels, and What Should You Never Copy?

Study successful coaching channels for patterns you can adapt, not content you can imitate.

There is plenty worth studying:

• How clearly the channel defines its audience
• Which problems appear repeatedly
• How titles turn broad subjects into specific questions
• Which video formats are repeated
• How the creator opens a video
• How abstract coaching ideas are turned into examples
• How the creator establishes credibility
• How videos connect to one another
• What viewers are invited to do next

Take three channels from this list and run the same five-question audit on each:

Niche: Who appears to be the intended viewer?

Promise: What recurring change or benefit does the content offer?

Format: Which video structures appear repeatedly?

Trust: What makes the creator’s expertise or perspective visible?

Next Step: What can an interested viewer do after watching?

Then run the audit on your own channel.

The gaps become much easier to spot. You may discover that your niche is clear but your topics jump around. Or your videos may demonstrate expertise but never give an interested viewer anywhere to go next.

What should you avoid copying? Another coach’s scripts, proprietary frameworks, personal stories, distinctive visual identity, exact titles, or positioning.

There is also little value in borrowing someone else’s on-camera personality. A blunt high-energy delivery can work brilliantly for one creator and feel completely unnatural for another.

Copy the underlying discipline instead.

Clear audience. Clear problem. Repeatable format. Useful teaching. Credible point of view. Logical next step.

That is a much stronger foundation for a channel you can still recognize as your own two years from now.

Where LCH Core Fits

LCH Core fits after your YouTube content has created interest, by giving viewers practical ways to move from watching you to engaging with your coaching business.

YouTube handles the visibility side. Your next-step system handles what happens to that attention.

A simple path could look like this:

YouTube video → lead magnet → discovery conversation → coaching package

Another could be:

YouTube video → Public Store → digital product or course → later coaching inquiry

Or, for a viewer who is already considering coaching:

YouTube video → Public Booking Page → discovery conversation

The right route depends on what the video is about and how much intent the viewer is showing.

Inside LCH Core, a lead magnet can give an interested viewer a useful free next step. A Public Booking Page can give a warmer prospect a way to book. A Public Store can hold coaching packages, courses, and digital products for viewers who want to explore your offers rather than immediately schedule a conversation.

The LCH Core video tutorial library includes walkthroughs for the Public Booking Page, coaching offers, lead magnets, and the Public Store. There is also a separate guide explaining how the Public Store works as an offer hub.

The key is not to add every possible link beneath every video. Match the destination to the content.

A video about five warning signs of career burnout might point to a burnout assessment. A video explaining how career coaching works might point to the Public Booking Page. A video teaching part of a larger framework might naturally point to a related course or digital product in the Public Store.

That keeps the business path connected to what the viewer actually came to learn rather than turning useful coaching content into a string of promotions.

You can explore how these pieces connect on the LCH Core coaching software page.

Frequently Asked Questions About YouTube for Life Coaches

Is YouTube worth it for life coaches?

Yes, YouTube can be useful for life coaches who can consistently teach around problems their target clients care about. Its value is not limited to accumulating subscribers because individual videos can also introduce prospects to your methods, point them toward useful resources, and give them a way to learn more before contacting you.

What should a life coach post on YouTube?

A life coach should post videos that answer specific questions, demonstrate useful coaching frameworks, examine recurring client situations, and explain problems connected to the coach’s niche. A career coach, for example, will usually build a more coherent channel around career decisions, interviews, workplace confidence, promotions, and career change than around generic motivation.

How often should a life coach post on YouTube?

A life coach should choose a publishing schedule they can sustain without sacrificing relevance and usefulness. YouTube does not require one specific upload frequency for every creator, so a consistent stream of strong niche content is a better operating target than forcing daily or weekly videos that have little connection to what potential clients need.

Can you get coaching clients from YouTube?

Yes, YouTube can contribute to coaching client acquisition when viewers have a clear route from useful content to a relevant next step. That route might lead to a lead magnet, discovery conversation, coaching package, or another resource that moves the relationship forward.

Do you need a large YouTube following to get coaching clients?

No, a coach does not need a massive audience for YouTube to contribute to client acquisition. A smaller audience containing people who closely match your coaching niche can produce more relevant business opportunities than a larger audience attracted by broad content with little connection to your services.

What should a life coach put in a YouTube video description?

A life coach should use the description to explain the video’s subject clearly and give interested viewers a relevant next step. Depending on the video, that might include a related resource, lead magnet, website page, Public Booking Page, or offer.

Should a new life coach start with YouTube, Instagram, or another platform?

A new life coach should start with the platform that best matches both the target audience and the type of content the coach can produce consistently. YouTube is particularly useful when your strengths include teaching, explaining frameworks, answering detailed questions, or creating searchable video resources. Short-form social platforms may make more sense when your audience and content strategy rely heavily on frequent, brief interactions.

Sources

YouTube. “Get Started with YouTube Analytics.” YouTube Help, Google, 2026. https://support.google.com/youtube/answer/9002587.

YouTube. “Search & Discovery Tips.” YouTube Help, Google, 2026. https://support.google.com/youtube/answer/11914225.

Connect with a coach

Today, life coaches have never been easier to approach and communicate with. They are all over social media outlets to reach out and support people. If you want to be connected directly to a life coach, browse our life coach directory. If you’re having trouble deciding who to partner with, submit a coaching request to be matched with the most compatible life coach available!