5 Tricks to Combine Social Media and Life Coaching Business Successfully

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One of the fastest and easiest ways to connect with each other is through social media. On average, we spend about 144 minutes per day using it, which is a 62.5% increase from 2012.

In about eight years, our time spent on social media has increased by more than 50%, so you can see how important the online environment has become.

Today, if you are trying to set up a business or promote yourself effectively, you need to be aware of the online world. You must understand how social media works, research facts and figures constantly, stay updated on the latest news, and be present in the online community.

As a coaching business, you have to know where to keep your attention towards and how to effectively combine your social media skills with your managing qualities. Here are five tricks that will help you figure that out. If you want to add something, please do it in the comment section. We’re always excited to hear from you.

1.  Setting your target audience

The first thing you should focus on is your target audience. Without it, you cannot be successful. The people that you are working with should connect with you on multiple levels. The coaching business industry is rather meticulous – if you don’t have open clients who are willing to learn, you don’t have the right “material” to work with.

If you don’t have that, your company cannot bring about serious results, meaning your reputation on the market might never improve. Thus, targeting your audience the right way is super important for your business. Here are two questions that you should ask yourself:

• Who do I want to serve and why?
• What is the first problem I can effectively solve for my clients?

If you figure this out, reaching out to the community will be a piece of cake. However, you must find the needs of the people that you are working with before anything else. This is the only way in which you will be able to find the right target audience and forward your business plans. This should be done on social media to get the most effective results.

Action item: Check out our guide on How to attract your dream client as a coach.

2.   Setting your goals

Having the right audience is important but not enough. In order to be effective in the long run, you must set S.M.A.R.T. goals for your social media campaign:

• Sustainable – your goals should be sustained for the necessary time and thus able to be upheld.
• Measurable – you must have a way to measure your goals in order to keep things effective.
• Achievable – if your goals are not attainable you will not be able to succeed in due time.
• Relevant – your goals should be relevant to what you are trying to accomplish in the long run.
• Time bound – they should be able to be completed in a specific period of time (and you should set up a deadline).

If you can follow this structure when setting your business goals, you will be more than successful. You will be able to increase your profit and website traffic fairly quickly.

Don’t forget to be consistent and keep working hard on achieving them. If you need to, use motivational quotes and books to help you keep up with your work. Do everything that you need to do in order to succeed and keep working until you attain success.

3.     Attracting potential clients

Now that you’ve established your target audience and know your goals, it’s time to attract potential clients. Depending on your answers on point one, your clients could vary. That doesn’t mean that there aren’t common ways to attract a wide majority towards your website. Here are some of the best ones.

• PPC advertising – using LinkedIn, Facebook, Twitter, Instagram, Snapchat, and other relevant platforms to send people your content. You will work with ads and campaigns to ensure that your clients see your content. Then, you will have to allocate a certain sum for paying the PPC costs (worth it). Track the stats and see the changes. Track the most popular keywords. See what people like and dislike. Ensure that your business stays real and honest but effective.
• Setting up relevant partnerships – most of your potential clients are using some form of social media, which is why setting up partnerships with other businesses or independent promoters might be effective. Your goal is to deliver content to the people who need it and attract those people towards your website. By developing strategic online partnerships with successful influencers, you increase your chances of having that content delivered to the right people. You can reach out to literally anyone in the online world, from bloggers to Instagram models, depending on your target audience.
• High-quality content – you probably know this already, but high-quality content is key to becoming successful as a coaching business. People trust what feels right, so it’s important to create content that stands out. To make it feel right, make sure you put your heart into it. If you are struggling to create content, you can get a quick and easy Done For You solution with this Social Media Mega Bundle. We love it because it saves you countless hours of work, and is created BY coaches FOR coaches so it’s killer for attracting an audience and providing value. There is a full year of content provided, and you can reband and reuse it. Check it out here.

Using PPC (pay-per-click) advertising, setting up relevant partnerships, and developing high-quality content with or without help are the three necessary steps to becoming visible in the online community.

Once you set up some sort of reputation, things will start going the right way. It won’t be easy but social media is quite volatile and constantly expanding so I wouldn’t worry too much about the above checklist.

4.     Automating your sales

Now, if you want to stay at this stage and keep tracking your progress until it reaches your desired point, you can stop at point three. This is enough to generate some good profit and keep your business running. If, however, you want to go further than this and earn even more, automation is the key.

Of course, you will want to use e-mail marketing for this. Some of the most important elements that you want to have are: an e-mail automatic response system, video series explaining your products and putting a face to the content, and a webinar to explain what you are about to help your customers with.

Now check your goals and see where you want to be in the next year. If your goal is to reach $50,000 in 12 months, you should sale packages worth $4,200 each month. Once you get the gist of it, the math becomes simple and you’ll get the hang of it quite fast.

5.     Networking

Last but not least, you want to keep on networking. One of the best platforms to do that on is LinkedIn. However, your basic social media tool will depend on your selected audience. If your audience is young, then you should also focus on Instagram and set up the right partnerships with the right influencers. If your audience is middle age, you should focus on LinkedIn and Facebook. Check out the Google social media tracking tools to get a better understanding of this.

Summing up

Set your target audience right, set your goals right, network, automate, and start attracting clients – these are the tricks to becoming a successful coaching business. In the end, all you need is hard work, determination, empowerment, and passion. If you got these, you can conquer the world. Good luck!

More resources:

Social Media Content Mega Bundle

We love this Social Media Mega-bundle for its ease of use and the crazy amounts of time it saves. Packed with a year’s worth of specialized content, including infographics, daily quotes, and weekly prompts, it’s a gem thoughtfully created by coaches for coaches. Not just time-efficient but also cost-effective compared to hiring freelance content creators. Plus, it allows you to personalize, reuse across platforms, and it’s perfect for enriching both your social media presence and your coaching resources!

You get–

• 12 x MONTHLY inforgraphics sch as goal setting, kindness, authenticity
• 52 x WEEKLY themed coaching questions in the form of graphics
• 260 x DAILY inspirational quotes for weekdays
• 52 SATURDAY journaling prompts
• 52 SUNDAY weekly affirmations

Helps you work ON that awesome business of yours, not IN it, and a no brainer investment. Check it out now.

FAQ

1. How do I market my coaching business on social media?

Take advantage of social media to attract and connect with more prospects. Use these techniques to market your coaching business on social media.

• Connect with your prospects and make your brand message more relatable through storytelling 

• Highlight your skills and expertise using client testimonials

• Publish helpful content like how-to guides, cheatsheets, or checklists that aims to meet your prospects’ needs

• Make posting regular and consistent

• Create and join community groups on Facebook and LinkedIn to capture and engage your clients

• Educate and entertain your audience by offering different types of content. Try creating quizzes, videos, or challenges, and on some days post a question for them to share their opinions.

• Make sure that you track your audience engagement to check which posts appeal to them more.

2. What social media is best for coaching business?

There are no single best social media for a coaching business. The answer lies with you on who are your target clients. Once you figure that out, identify where your clients are. Start by regularly posting high-value content on Facebook, Instagram, LinkedIn, and Pinterest. Then check on their level of engagement. From there, you’ll get a glimpse of where they hang out more and what platform should you focus on moving forward.  

3. How does social media management help life coaches?

Social media is a life coach’s greatest weapon to capture, build, and grow their business. Through social media, life coaches who are starting and those with experience can somehow level the playing field. As both are given equal chances of connecting with their prospects. 

It’s also a powerful marketing strategy in developing the know, like, and trust factors. Without breaking the bank, life coaches can get more clients using social media unlike paid ads or webinars. So make sure to incorporate social media in your life coaching business strategy.