Erin Strånd

About Me

Erin Strånd is a Life Cartographer and Strategy Advisor, and the founder of HōM Create. She works with high-functioning women who are performing a life they stopped choosing, and she walks the map with them instead of pointing from the doorway.

Her work starts from one belief: every life holds more possibility than the one currently being lived. Erin helps clients name what is true, set down what was handed to them, and chart a direction they can feel their way into.

Erin is also a Montana broker and the founder of HōM 406, where twenty years in the rooms where people make their biggest decisions taught her that the house is rarely the question. A fifth-generation Gallatin Valley native, she holds the same standard in both practices: pay attention, tell the truth, stay in the room.

Coaching with me

Results & Goals

Clients tell me they've moved further in their first three months with me than in years of therapy. This work is forward movement.

Come ready to go deep, and I'll go with you, at the pace you set.

How I like to coach

Erin’s coaching style is grounded in clarity, accountability, and meaningful forward movement. She works best with clients who are engaged in their own outcomes and genuinely ready for change, not surface-level adjustments, but thoughtful, lasting shifts. Coaching with Erin is a collaborative process that requires presence, honesty, and a willingness to examine patterns, priorities, and decisions with intention.

Rather than offering quick fixes or prescriptive answers, Erin creates space for clients to gain perspective, challenge assumptions, and reconnect with what matters most. The work is practical and reflective, balancing mindset with action so insights translate into real progress. Clients are expected to show up prepared, open, and committed to doing the work between sessions.

This approach ensures coaching is purposeful and effective. When clients are ready to engage fully, the result is greater clarity, aligned decision-making, and sustainable change that extends beyond a single goal or moment in time.

Experience, Certifications & Training

Certifications and Degrees

• Bachelor of Arts, EWU
• Supervising Broker
• GRI
• ABR
• PSA
• AHWD

Professional and life experience

Professional Experience and Coaching Expertise

Erin Strand’s coaching expertise is grounded in real-world leadership, decision-making, and transition work. Her background spans nearly two decades of guiding individuals and businesses through high-stakes choices, complex change, and periods of reinvention. This experience allows her to coach with both empathy and practicality, bridging insight with action.

Founder and Coach, HōM Create

Erin is the founder of HōM Create, a coaching and personal development platform focused on clarity, alignment, and intentional change. Through one-on-one coaching and transformational programs, she supports clients navigating personal, professional, and lifestyle transitions. Her work emphasizes values-based decision-making, accountability, and sustainable forward movement. Erin works best with clients who are engaged in their outcomes and ready to commit to meaningful change.

Founder and Principal Broker, HōM 406

As the owner and leader of a boutique real estate firm, Erin brings extensive experience in leadership, strategy, negotiation, and client advocacy. She regularly supports individuals and families through emotionally and financially significant transitions, offering steady guidance in moments that require clarity, confidence, and perspective. This work directly informs her coaching, as many clients face overlapping questions of identity, priorities, and direction.

Executive and Brokerage Leadership Experience

Erin has held senior leadership roles within respected real estate organizations, including managing broker positions. In these roles, she coached agents, led teams, and supported professional development, building skills in mentorship, communication, and performance accountability. Her leadership experience strengthens her ability to coach clients through growth, change, and decision fatigue.

Decision-Making and Transition Expertise

Throughout her career, Erin has helped clients navigate moments that call for thoughtful reflection and decisive action. Whether supporting a major property decision or a personal reset, she brings a calm, structured approach that helps clients move from uncertainty to clarity. Her coaching integrates mindset, strategy, and execution, ensuring insights lead to tangible outcomes.

Integrated Coaching Approach

Erin’s coaching is shaped by lived experience, not theory alone. She understands how personal values intersect with real-world constraints, responsibilities, and opportunities. This allows her to meet clients where they are while still challenging them to move forward with intention and ownership.

Fee description

Every engagement is one-on-one, and you can book any of them directly. This is a map, not a ladder, so you choose the one that fits where you are today. It's coaching that goes deeper than frameworks and homework.

The Door: a free 30-minute conversation to see if the work fits.

The Waypoint: a 90-minute session to find where you are today.

The Clearing: five days, one-on-one, to put down what was never yours to carry.

The Basecamp: a 90-day series for building forward movement with steady support.

The Passage: a year-long engagement through Foundation, Expansion, Resistance, and Integration. The methodology is consistent. The timing is yours.

The Building: executive work for women whose personal life drives their professional one.

The House: six months of relationship work.

The Key: six sessions on money for couples, opening with a Waypoint.

Current rates are at homcreate.com.