Dr Charlene Ashley

About Me

About Me

Hi, I’m Dr. Charlene Ashley, but you can call me Chali-A as my friends do. I’m a certified lifestyle coach, business & leadership coach, behavioral strategist, and founder of the Chali‑A Lifestyle brand - a space built for persons like you who are ready to reclaim balance, rediscover joy, and glow from the inside out.

As a wife, mother of two, entrepreneur, and chronic illness warrior, I know what it feels like to juggle everything and still crave more - more peace, more clarity, more confidence. That’s why I created a coaching practice that blends soulful support with smart strategy. I’ve helped CEOs, creatives, and everyday women design lives they actually want to wake up to, without burning out in the process.

Whether you're navigating a major life change, stuck in a cycle of over-giving, or just need a reset, I offer judgment-free coaching grounded in grace, evidence-based tools, and real-life experience.

What Makes Me Different

I bring over 20 years of high-level experience in organizational transformation and personal development—and I’ve walked this journey myself. Living with chronic pain (RA and fibromyalgia) has taught me that thriving isn't about perfection. It’s about listening to your body, protecting your peace, and staying connected to your purpose.

As the founder of an award-winning global consultancy and a recognized voice in personal growth, I’ve turned breakdowns into breakthroughs and now I help my clients do the same. My coaching is grounded, intentional, and always infused with heart.

Who I Work With

1. Persons seeking to self-actualise
2. Persons navigating transitions (career, relationships, identity)
3. Chronic illness warriors seeking balance, energy, and joy
4. Busy professionals craving structure, peace, and purpose
5. Entrepreneurs and creatives seeking alignment and momentum
6. Business leaders looking to strengthen leadership skills through improved effectiveness, sustainable leadership habits, clarity & executive discipline
7. Founder-operators aiming to deepen their capacity, enhance strategic decision-making & operate at a higher level of influence
8. Senior professionals committed to elevating their leadership skills to drive performance, culture & long-term organisational impact
9. Anyone ready to reset, rise, and live life beautifully on their terms

Coaching Style

My sessions are warm, honest, and action-focused. I listen deeply, ask bold questions, and hold space for your evolution. We’ll work together to build habits that support your lifestyle, shift mindsets that no longer serve you, and cultivate rituals that anchor you in your power.

Expect wellness tools, mindset exercises, and yes, a little sparkle.

Coaching with me

Results & Goals

You can expect to gain structure, clarity, and confidence. Clients walk away with a renewed sense of direction, a lifestyle that supports their goals, and daily practices that foster consistency and joy. Whether you’re feeling stuck, managing burnout, or ready to redesign your next chapter, I’ll help you step into the version of yourself that’s been waiting to rise.

Common results include:

1. More freedom, presence & alignment, across work, lifestyle, relationships & personal goals.
2. A clearer strategic direction, replacing overwhelm and idea fatigue with a focused roadmap that aligns business, lifestyle, & long-term wealth goals.
3. Increased confidence navigating growth, transitions, and complexity through practical coaching grounded in organizational behaviour and Neuro-Linguistic Programming (NLP), enabling clients to shift limiting beliefs, strengthen mindset, reframe challenges & build sustainable high-performance habits.
4. Stronger emotional regulation & resilience, leading to more consistent performance under pressure.
5. Greater clarity and discipline in decision-making, replacing reactive choices with intentional, strategic action.
6. Personalized self-care structure
7. Rebuilt confidence
8. Time mastery & balance
9. Reset mindset & healthier habit
10. Increased accountability, follow-through & execution on priorities that create sustainable progress.
11. Reduced stress, clearer mental bandwidth & stronger alignment between personal goals & business direction.
12. Elevated confidence, executive presence & leadership effectiveness across teams & business units.

How I like to coach

I coach with compassion, clarity, and purpose. My sessions are strategic but soulful, designed to create practical shifts while supporting your deeper journey. I meet clients where they are and guide them with empathy, structure, and real-life tools. I believe in helping you design a lifestyle that supports your goals, values, and wellness, because you don’t have to sacrifice balance or beauty to become your best self.

Offerings

Coaching

I offer one-on-one lifestyle coaching sessions—perfect for clarity, habit change, and aligned living. Clients can choose from one-off Glow Sessions or commit to full transformation through 4- to 6-week personalized coaching packages.

In addition to virtual coaching, I also:

1. Facilitate intimate retreats designed to help women reset, reconnect, and reignite their goals in luxury and peace
2. Serve as a motivational speaker for individuals, groups, and organizations—offering dynamic sessions that blend inspiration, strategy, and soul

Whether it’s a private session or a full room, I create spaces where transformation becomes possible.

Courses

I offer structured self-paced and hybrid courses designed to help you reset, refocus, and rise. These are based on my signature The Aligned Life Method™ and For A Better Me™ include digital materials, trackers, and exclusive access to group check-ins or bonus videos.

Experience, Certifications & Training

Certifications and Degrees

• Doctorate - Behaviors (cultural, group, organisation, consumer)
• Master of Business

Training and development

• Conflict Resolution
• Life Coaching
• Time Management
• Organization Behavior
• Negotiation
• Voice, Speech & Diction for TV & Platform

Professional and life experience

1. Global Results-Driven Strategist / Corporate Leader

CEO of a Global Consulting Firm

As founder and CEO of The Consultancy Inc., I’ve led complex business and strategy assignments in over 40 countries. My work spans global expansion, change management, and business transformation for executives, brands, and mission-driven teams.

I was the first black woman and first female Senior Director at VistaPrint, where I led 3 of 4 core divisions, Creative Services, Global Products, and Web & Mailing Services - across Jamaica, North America, and Europe. I managed a team of over 500 and led transformational projects that expanded the company into Tunisia and other global markets. I successfully turned underperforming units into triple-digit profit centers within months.

2. Proven Track Record of Life-Business Balance

I’m not just teaching balance—I’m living it. As a wife, mother of two, community leader, and entrepreneur managing international companies, multiple brands, I understand the real demands of life. I’ve learned how to create harmony without burnout, and I help others do the same.

Whether I’m managing a boardroom, coordinating a school run, or hosting a wellness retreat, I’ve built systems that allow me to live fully—with structure, purpose, and grace.

3. Lifestyle Influencer & Amazon Partner

Through my brand Chali-A Lifestyle, I influence over 20,000 followers across social platforms. I curate wellness, travel, beauty, and healthy-living tools through my blog and Amazon storefront—offering affordable luxury to women who want elegance without the overspend.

4. Motivational Speaker & Retreat Host

I host intimate, transformational retreats and speak at women’s events, corporate trainings, and wellness gatherings—helping audiences reset, refocus, and rise. My talks blend lived wisdom with practical strategies.

5. Faith-Fueled Wellness Advocate

Living with chronic illness (fibromyalgia and RA), I understand what it means to rebuild from the inside out. My coaching is rooted in empathy, strength, and faith. I teach my clients how to prioritize their wellness without sacrificing their goals.

6. Mentor & Educator at Heart

I’ve mentored students and professionals for over 15 years and serve as Chair of the Board of Advisors on student opportunities at the University of Technology, Jamaica. Empowering others to grow is not just what I do - it’s who I am.

7. Faith-Fueled, Purpose-Led

I openly share my journey of trusting God through life’s storms and I’ve learned to rise with grace, not just grit. One of the greatest lessons I’ve come to understand is this: man’s ways are not God’s ways. Even in the most difficult times - financial struggles, business pressures, or personal trials, there’s often a greater purpose unfolding. Sometimes, when it feels like you’re being buried, you’re really being planted.

I’ve walked through moments where I was publicly challenged, and tested in every area - yet I kept going, kept pleasant, kept positive, focussed and grounded in faith. I’ve moved from local attacks to global respect, not because the journey was easy, but because I knew I was called. I believe God placed me on this earth to be an instrument of impact. And when I let go and trust - when I take just one faithful step at a time, along with me putting in the work - He makes a way. Clients are drawn to the authenticity and spiritual grounding I bring into every space. Because I don’t just believe in success, I believe in destiny.

8. Certified in Coaching & Transformation

I’m a certified Life Purpose Coach, trained in NLP, and Prosci-certified in Change Management. This means my coaching is both intuitive and structured, with proven methods behind the mindset shifts.

9. Award-Winning Thought Leader

I’ve been recognized globally, including as a 2025 Grind Pretty Honoree, and featured in media across the U.S. and the Caribbean. My career is built on designing results—and my coaching helps you do the same.

10. Creative + Organized

I’ve always believed that beauty and structure can co-exist, and I live that every day. Whether I’m curating wellness products, launching a lifestyle app, or designing my own planner tools, I bring both creativity and systems to the table.

I also paint, decorate, and have designed a home that feels luxurious, peaceful, and elevated, yet I did it all on a budget, without hiring a decorator. People often assume I spent a fortune or brought in a team, but it was me, guided by vision, discipline, and style. I love showing others how to create that same sense of harmony and beauty in their own lives, because you don’t need millions to feel like a million bucks.

Fee description

I offer flexible pricing to meet you where you are on your journey. Choose from single sessions if you’re exploring your next step or opt into full lifestyle transformation programs for deeper, ongoing support.

Coaching packages are discounted compared to one-off sessions and include bonus check-ins, personalized tools, and access to curated materials. All programs are clearly priced, no hidden fees, no fluff - just practical support that delivers.

(Entry-level sessions start at $30. Full programs and VIP Days range between $250 – $597. Bundles range up to $1295)