Sam Fru

About Me

About Me

I believe every woman has the potential to thrive — no matter the challenges she faces. My coaching is dedicated to two communities close to my heart:

1. Mums navigating the beautiful chaos of family life.
2. Women in sport striving for balance, performance, and fulfilment both on and off the field.

I create a safe, judgment-free space where you can explore who you are, define where you want to go, and build the mindset, tools, and confidence to get there. Whether you’re a mum rediscovering your identity, a female athlete preparing for a career transition, or someone juggling it all, my process blends practical strategies with deep mindset work.

I’m not here to “fix” you, because you’re not broken. I’m here to walk alongside you, challenge you when needed, and celebrate your wins, big or small.

Coaching with me

Results & Goals

My coaching helps women move from feeling overwhelmed or “stuck” to confident, focused, and in control of their next chapter. Together, we will:

1. Clarify your vision for life, sport, or career.
2. Set meaningful, achievable goals that excite you.
3. Build the confidence and mindset to take consistent action.
4. Overcome self-doubt and limiting beliefs holding you back.
5. Develop practical strategies to balance priorities without burnout.
6. Celebrate progress and keep momentum toward your long-term vision.

The result? You’ll feel empowered, balanced, and equipped with the tools to create a future you’re genuinely excited about.

How I like to coach

My approach combines:

1. Active listening – to truly understand your goals and challenges.
2. Powerful questioning – to help you discover new perspectives.
3. Goal-focused action planning – so you always know your next step.
4. Evidence-based mindset and performance techniques – to build resilience and self-belief.

You’ll leave each session with clarity, motivation, and realistic steps you can take immediately.

Offerings

Coaching

I offer personalised one-on-one coaching sessions designed to help you gain clarity, overcome challenges, and achieve your goals.

1. Session Length: Sessions typically last 60 minutes, with a focused 15 -minute clarity call available as an introduction.
2. Packages: Packages of multiple sessions are available for those who want ongoing support and deeper transformation.
3. Format: Sessions are held via video call, phone, or in-person where possible, providing flexible options to fit your lifestyle.
4. What You Receive: A safe, supportive space for reflection and growth, practical strategies, mindset tools, and an action plan tailored to your unique needs.

Courses

Keep a look out for new and updated courses

Digital Products

Keep a look out for new and updated courses

Experience, Certifications & Training

Certifications and Degrees

• Certified life coach

Training and development

• Life Coaching
• Pesrsonal trainer
• Specialist experience in women’s performance & wellbeing
• Mindset & Performance Coach
• Workshops & Group Facilitator
• International speaker and
• International Awards planner

Professional and life experience

I bring not only formal training, but years of real-life experience supporting women through significant life changes. As a mum and someone who has navigated career shifts and personal reinvention, I understand the challenges of balancing ambition, identity, and wellbeing. My lived experience allows me to connect with clients authentically and guide them with both empathy and practical tools.

Fee description

My coaching is offered at a set rate, no sliding scale. Packages are available for clients who wish to commit to multiple sessions, offering both value and structured support.