Jonathan Armel

About Me

Jonathan Armel, MCC, BCC, NBC-HWC

Jonathan Armel is a Master Certified Coach (MCC), a Board Certified Coach (BCC), and a National Board Certified Health & Wellness Coach (NBC-HWC). With over 12 years of experience and 5,000+ coaching hours, he brings wisdom, presence, and purpose to every conversation.

My Approach

Jonathan’s coaching approach aligns with the ICF’s Core Competencies and is grounded in Self-Determination Theory, Positive Psychology, and Motivational Interviewing.

You set the agenda—Jonathan brings deep listening, powerful questions, and honest feedback to support your growth. He may offer insights or suggestions, but the choice to act is always yours.

Jonathan believes coaching is an investment in yourself that pays dividends for a lifetime. He encourages clients to capture learnings, reflect deeply, and move intentionally toward their goals. His goal is to help you gain clarity, increase self-awareness, and create a healthy balance in life.

While coaching is not therapy, Jonathan honors professional boundaries and will recommend counseling if deeper issues emerge. If you are currently working with a mental health provider, he asks to be informed to ensure alignment in care.

Who I Work With

Jonathan partners with men and women who are ready to move forward and live a life that is truly “On Purpose.”

Clients appreciate his ability to quickly get to the heart of an issue, foster creative reflection, and help build practical strategies that motivate action.

My Promise

Jonathan’s promise: he will show up fully and do what he says he will do. The action is up to you—but you won’t walk alone.

Coaching with me

Results & Goals

The Life-Changing Benefits of Coaching

Greater Clarity & Direction

Coaching helps you discover what truly matters, align with your values, and move forward with purpose.

Stronger Communication & Leadership

Improve how you lead yourself and others with authentic communication, confident presence, and integrity.

Resilience & Emotional Strength

Develop the mindset, habits, and spiritual grounding needed to face challenges with courage and grace.

Life Balance & Wellness

Gain tools to manage stress, avoid burnout, and create healthy rhythms for lasting energy and peace.

How I like to coach

Coaching Philosophy

Faith-Inspired Coaching

I believe living “on purpose” begins with a deep connection to your Creator. My coaching is grounded in the Christian faith and shaped by timeless principles. Whether you choose to bring your Christian beliefs into the conversation or not, I meet you where you are—always with compassion, truth, and grace. My goal is to help you align your values with your daily actions and discover the purpose God uniquely designed you to fulfill.

Evidence-Based Approach

My coaching integrates science-backed methods like Self-Determination Theory, Positive Psychology, and Motivational Interviewing. These frameworks support long-term change, build confidence, and foster personal ownership. You set the agenda—I support you with reflection, strategy, and honest feedback as you uncover your best path forward.

Client-Led, Coach-Supported

Coaching is a co-creative partnership. You are the expert on your life—I am a thinking partner and guide. I’ll make requests, offer insights, and challenge you when needed, but you decide what action to take. You can expect me to be honest, present, and consistent. My promise: I will do what I say I’ll do. The rest is up to you.

Leadership Coaching

Whether you're an executive, team leader, or emerging leader, I’ll help you grow with clarity, courage, and purpose. We focus on developing strong habits, communicating with authenticity, and creating a culture of purpose—starting with how you lead yourself.

Life & Wellness Coaching

Whether you're navigating burnout, seeking more meaningful goals, or just trying to live with greater intention, coaching will give you space to reflect, reset, and move forward with confidence.

Offerings

Coaching

Leadership Coaching

High-impact coaching for executives, team leaders, and entrepreneurs who want to:

1. Lead with courage, clarity, and conviction
2. Build strong teams and culture
3. Align leadership with purpose and values

Available as one-time sessions or custom packages.

Life Coaching

Faith-forward coaching that helps you find clarity, direction, and peace in your personal journey. Together, we’ll align your decisions with your values and build habits that move you forward with intention.

Ziglar Coach Leadership Program

A 6-month transformational experience for leaders who want to retain talent, boost morale, and build a high-performance, values-driven culture.

Includes:

1. 2-day interactive workshop
2. Pre- and post-workshop Zoom calls
3. 12 private coaching sessions
4. 5 DISC assessments
5. All program materials

Key Outcomes:

1. Adopt the Coach Leader Mindset
2. Walk out the 10 Leadership Virtues
3. Master the Coach Leadership Coaching Process

Ideal for teams of 6–20. Travel and lodging not included.

Choose to Win Coaching Program

A 12-session personal growth journey based on Tom Ziglar’s Choose to Win, helping you replace bad habits with powerful habits across the seven spokes of life: Mental, Spiritual, Physical, Family, Financial, Personal, and Career.

Includes:

1. 12 one-on-one coaching sessions
2. Ziglar’s Wheel of Life and Goal tools
3. Weekly accountability and practical strategies

Perfect for individuals ready to grow from survival to success to significance.

See You at the Top Coaching Program

A 24-session coaching experience based on Zig Ziglar’s time-tested philosophy of personal achievement. Build success from the inside out using Ziglar’s six foundational steps:

1. Self-Image
2. Relationships
3. Goals
4. Attitude
5. Work
6. Desire

Includes:

1. 24 private coaching sessions
2. Companion workbook and tools
3. Weekly guided application and reflection

Experience, Certifications & Training

Certifications and Degrees

• Master Certified Coach (MCC)
• Board Certified Coach (BCC)
• National Board Certified Health & Wellness Coach (NBC-HWC)

Fee description

Leadership Coaching – $500/hour

Life Coaching – $250/hour

Ziglar Program Investment Range

Ziglar coaching programs range from $3,000 to $9,000 depending on the structure, number of sessions, and whether the experience is one-on-one, team-based, or workshop-focused.

We’ll help you design a program that fits your goals, people, and priorities.