Kate Zvereva

About Me

Hello, I'm Ekaterina, an aspiring ICF-certified coach with a passion for empowering individuals and teams to reach their highest potential. With a strong background in psychology, business consulting, and coaching, I bring a holistic and evidence-based approach to personal and professional development. My mission is to guide you on a transformative journey, whether you're seeking growth in your career, enhancing your leadership skills, or striving for a greater sense of well-being.

I specialize in Executive and Life Coaching, where I help clients set and achieve meaningful goals, build resilience, and cultivate leadership skills. I also integrate my expertise in psychology, including Cognitive Behavioral Therapy (CBT) and Transactional Analysis (TA), to provide deep insights into behavior patterns and improve decision-making. As a certified Yoga Instructor, I incorporate mindfulness techniques into coaching sessions to help you manage stress, improve focus, and cultivate emotional balance.

I have completed my coaching studies at Ericsson University, Canada, and hold an MBA from the University of the People, USA, providing me with a strong foundation in both coaching and business. Whether you're a professional seeking career growth, an entrepreneur navigating leadership challenges, or someone looking to transform your personal life, I tailor my coaching to meet your unique needs. Through personalized coaching, I aim to help you unlock your full potential and live a more empowered, balanced, and fulfilling life.

Let's embark on this transformative journey together. Reach out today and take the first step toward a brighter future.

Coaching with me

Results & Goals

Here are some of my clients' testimonials:

“The overall impression was great, Kate did a great job helping me with goal setting and the sessions were just as expected .The most valuable part was being able to take a step back and further dig into the vision, as well as have more organization as our company grows.”

“It was easy and comfortable for me to communicate with Kate. I got a push to take action, to start making steps, got information on how to become who I want to be.”

“Kate is amazing, positive, I came to the session not knowing how the session would go and how it would worked, but I am pleased with the way you understood my situation and my mental health needs and you gave me an anchor during the first session to think about and I am looking forward to the next session.”

“I find sessions with Kate very effective, moreover my well-being (mental) has improved significantly. I was able to find a solution to my problem, which seemed to me unsolvable.”

“It was very interesting, you start to think about things you had not thought about before. I feel like I really had some kind of attitude from childhood about the importance of the "seriousness" of a profession that made me consider economics, IT and so on. Perhaps something more creative will be to my liking. I have started to think about expanding the overview of professions interesting for me. In my free time I like to do yoga. I also love children. I will consider new variations and maybe even combining them.”

“For me it is the first such experience, my impressions are great, everything I wanted to discuss has been discussed, we have found out the key points, we have raised a number of questions, which will be easy to find answers to. We are moving gradually, working and I am already very satisfied. It was very unusual to talk about my goals, emotions and to express my opinion about it, it seems that what you have in your head is one thing, but when you say it out loud there are already questions and difficulties. What is valuable is that during such interaction you really understand your goals and you can choose the way to achieve them and understand what prevents you from achieving the result and what you should enslave and how.”

“Very interesting coaching session. Learned new things about myself, unexpected. The most valuable thing - I realized what to do for the next week. I will plan my work for each day in accordance with the strategy I developed during the coaching session. I have the energy to act and a tangible and measurable goal.”

When you work with me, you will experience a transformation that empowers you to achieve your personal and professional goals with clarity, confidence, and resilience.

Together, we will:

• Set and Achieve Meaningful Goals: Whether it's advancing your career, improving leadership capabilities, or achieving personal growth, I will guide you in setting clear, actionable goals and holding you accountable every step of the way.
• Unlock Your Full Potential: You will discover strengths and abilities you never knew you had, leading to greater self-awareness and confidence in your decisions and actions.
• Enhance Leadership and Performance: Through tailored coaching strategies, you will improve your leadership skills, performance, and ability to inspire and motivate others in both personal and professional settings.
• Develop Emotional Intelligence and Resilience: You will gain the tools to manage stress, overcome challenges, and bounce back stronger after setbacks, enhancing both your emotional well-being and your ability to thrive in difficult situations.
• Achieve Balance and Well-Being: By integrating mindfulness and yoga practices, I will help you find balance in your life, fostering a sense of calm, focus, and overall well-being.
• Improve Communication and Relationships: You will enhance your interpersonal skills, build stronger relationships, and communicate more effectively in both personal and professional settings.

How I like to coach

My coaching approach is built on a foundation of trust, empathy, and collaboration. I believe that every individual has the potential to create meaningful change, and my role is to guide you on that journey with care and support. Here's how I like to coach:

• Holistic and Personalized: I take the time to understand your unique needs, goals, and challenges. Each coaching session is tailored to you, integrating psychological tools, evidence-based methodologies, and mindfulness techniques to create a comprehensive and personalized experience.
• Empowering and Transformative: My goal is not just to help you achieve short-term results, but to empower you to unlock your true potential. We work together to build the skills, resilience, and mindset that will sustain your long-term success and growth.
• Goal-Oriented and Actionable: I focus on helping you set clear, actionable goals and hold you accountable. With a structured yet flexible approach, I ensure that each coaching session moves you closer to your desired outcomes, while also allowing space for self-reflection and personal development.
• Compassionate and Supportive: Coaching can be a transformative experience, and I am here to support you every step of the way. My approach is rooted in empathy and non-judgment, providing a safe space where you can explore your challenges, celebrate your wins, and learn from setbacks.
• Integrating Mindfulness and Yoga: As a certified yoga instructor, I incorporate mindfulness and yoga practices to help you manage stress, improve focus, and cultivate emotional balance. This integration enhances both your personal well-being and your ability to perform at your best in all areas of life.

Experience, Certifications & Training

Certifications and Degrees

• • Aspiring ICF-Certified Coach – Ericsson University, Canada
• • Certified Yoga Instructor – Yoga Alliance International
• • MBA, Business Administration – University of the People, USA
• • Bachelor of Science, Accountancy & Audit – Moscow Institute of Economics and Humanities, Russia
• • Extension Program in Psychology – Institute of Applied Psychology in Social Sphere, Moscow

Professional and life experience

With over a decade of experience across diverse sectors, my journey has been shaped by a deep commitment to helping others unlock their full potential. From psychology and business consulting to coaching and wellness, my path has led me to develop a multifaceted approach that blends leadership, personal growth, and emotional resilience.
I began my career in the world of HR, where I gained valuable insights into organizational dynamics and talent development. Over time, I realized that my true passion lies in guiding individuals through personal and professional transformations. This led me to pursue a career in coaching, and I completed my training at Ericsson University in Coaching, Canada, where I gained the tools and methodologies to support clients on their journey of self-discovery and growth.
As a certified Yoga Instructor, I have integrated holistic wellness practices into my coaching approach, believing that true success stems from a balanced and mindful approach to life. My background in psychology, including Cognitive Behavioral Therapy (CBT) and Transactional Analysis (TA), further allows me to guide clients with a deep understanding of human behavior, emotional intelligence, and decision-making.
Throughout my career, I have worked with clients worldwide, delivering one-on-one coaching sessions focused on leadership, performance, career development, and personal well-being. Whether helping a corporate client enhance team dynamics or empowering an individual to build confidence and resilience, I take pride in creating meaningful, lasting change.
I have also had the privilege of working with people from diverse cultural backgrounds, which has enriched my coaching practice and broadened my understanding of the unique challenges individuals face in different environments. This international experience has honed my ability to adapt and tailor my coaching to meet the specific needs of each individual or organization.
Today, I continue to empower clients — whether individuals, teams, or organizations—to unlock their true potential, build emotional resilience, and thrive in every aspect of their lives. Each new coaching experience is an opportunity for transformation, and I am honored to be a part of my clients' journeys toward success.