Chris Deavin

About Me

For more than twenty years, I have worked as a health coach, both face-to-face and online, with clients worldwide. 

I have always lived a life of health, fitness, and wellness. I have played sport at a high level and competed in multiple ultramarathons worldwide. I don't have a back story of being out-of-shape and then losing lots of weight and getting a ripped physique, but I have coached, helped, and supported hundreds of people to achieve just that. I am someone who likes to succeed. That means any client I take on and coach, I will work tirelessly until they have achieved their desired health goals. 

Coaching with me

Results & Goals

In today’s world, we have access to an unprecedented amount of information on how to be healthy, lose weight, and get fit. Yet, despite this, we are facing an all-time high in levels of unhealthiness and obesity.

So, why is that?

The issue isn’t lack of knowledge—it's the application of that knowledge. It’s not what you know but how you consistently apply it to achieve your health and fitness goals.

That’s where wisdom comes in. W.I.S.D.O.M. goes beyond simply knowing what to do. It’s about building the right mindset that leads to lasting success in wellness, weight loss, and fitness.

Wellness is determined by your mindset. Your beliefs shape your thoughts, which influence your emotions and, ultimately, your actions. If you’re not getting the results you want, it’s because your mindset isn’t aligned with your goals.

Through my W.I.S.D.O.M. program, I help you build the unbreakable self-belief needed to consistently take action, no matter life’s challenges. With the right mindset, you’ll finally achieve the health, wellness, and body transformation you’ve always wanted.

The W.I.S.D.O.M Coaching Program

If you find it difficult to do what you know is necessary to achieve lasting health and wellness, my W.I.S.D.O.M. program is exactly what you need.

W.I.S.D.O.M. is a comprehensive health coaching program designed to recalibrate your habits, daily routine, and mindset. It will help you develop the discipline and resilience required for long-term health success.

What Can W.I.S.D.O.M. Do For You?

• Eliminate bad habits that are sabotaging your health
• Help you lose excess weight and build lean muscle mass
• Develop incredible physical and mental strength
• Reduce time wasted on social media and other unproductive activities
• Create a personalized health mission that you can stick to
• Transform your mindset by overcoming self-defeating thoughts
• Boost your focus, attention span, and mental resilience

By following the W.I.S.D.O.M. program, you will gradually shed unproductive habits that drain your time and health, replacing them with actions that lead to lasting wellness and strength.

How the W.I.S.D.O.M Program Works

The W.I.S.D.O.M program stands out by focusing on building consistency to help you achieve your health and fitness goals. Success comes from developing the right mindset—one that is resilient, persistent, and unshakable when faced with challenges.

After 25 years of coaching, I’ve seen that the key to long-lasting results is the ability to implement fundamental health habits consistently. 

These core habits are the foundation for success, whether your goal is to lose weight, improve fitness, increase strength, or prevent chronic illness as you age.

Here are the five fundamental habits of the W.I.S.D.O.M program:

• Eat only natural foods
• Engage in daily challenging exercise
• Stay hydrated by drinking only water
• Maintain a consistent sleep schedule
• Build mental toughness

These habits form the backbone of the program. While more advanced habits can help, without mastering these fundamentals, your chance of long-term success diminishes.

The W.I.S.D.O.M program operates on a 28-day cycle, where you aim to achieve at least 80% consistency in applying these habits. Daily, you’ll receive:

• A natural food meal plan
• A daily workout (equipment or bodyweight-based)
• Sleep, hydration, and mental toughness tracking tools

You’ll also track your progress using a personalized habit-tracking app. 

At the end of each 28-day cycle, we will review your performance and adjust your plan for the next phase—either introducing new habits or reinforcing the fundamentals to continue your progress.

By mastering these key habits and sticking to them consistently, you’ll build the foundation needed to achieve your fitness, weight loss, and health goals.

How I like to coach

My coaching approach is a very client-centred one, placing each client's goals, wants, needs and desires at the heart of my coaching. I have only succeeded in my own life and business for so long because of the success of my clients. If they are not successful, then nor am I.

 By having a very personalised coaching approach, my clients feel that I will work tirelessly in helping them achieve the goals they want and believe in what they want to achieve. 

For any coaching to work, there needs to be a very honest and trusting relationship between the coach and client. 

 So instead of just providing coaching that is generic and like most of what is being offered, I work with only a small group of clients at a time, so I can provide the time and commitment as a coach and that is what I believe each of my clients need to succeed. 

Offerings

Coaching

My coaching approach is to help you become more resilient and stick with the habits, actions, and behaviours to achieve lasting change in your health and wellbeing. Each coaching session will focus on what specific actions you can take to follow the proper diet, the most effective exercise routine, and lifestyle plan. Outside of each coaching session, we will stay in touch to help you stay consistent and on track with the personalised plan we create for you.

Courses

It's not about knowing what to do, it is about your ability to implement what you know. This is known as health wisdom. My coaching course, The W.I.S.D.O.M Program, has been designed to help anyone who is struggling to stay motivated and consistent, build a resilient mindset so any goal or outcome, no matter how challenging, is achieved. The program works on a 28-day repeat cycle and can be followed up to a year, depending on your goals and commitment.

Experience, Certifications & Training

Certifications and Degrees

• BSc. Strength and Conditioning, St Mary’s University College
• NLP Practitioner Certification, Quantum Performance
• Precision Nutrition Level 2 Master Coaching Certification
• Nutrition & Lifestyle Coach, C.H.E.K. Institute
• Performance Enhancement Specialist, National Academy of Sports Medicine
• Diploma in Applied Nutrition, Future Fit, UK Nutrition Society

Professional and life experience

My own personal and professional successes include the following:

BSc. Health Science, St Mary’s University, London

Certified Holistic Health Coach, 

Certified Life Coach

NLP Practitioner 

PN Level 2 Nutrition Coach

NASM Performance Enhancement Specialist 

National Strength & Conditioning Association Personal Trainer

Head Strength & Conditioning Coach England Taekwondo Squad

Successful business owner for over 22 years

Travelled to over 120 countries (it is a life goal of mine to travel to every country in the world)

Semi-Professional Cricketer and Footballer

Taken part in multiple UltraTreks around the world

All round good guy 😊

Fee description

My W.I.S.D.O.M Program costs either;

- $125/per month (daily coaching support & access to program)

- $199/per month (daily coaching support & access to program, personalised diet, exercise & lifestyle plan, plus one coaching call per month)

- $315/per month (daily coaching support & access to program, personalised diet, exercise & lifestyle plan, plus weekly coaching calls)